What KPIs Can I Track with Dashboard
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Quick answer
Key performance indicators (KPIs) tracked in Amazon Ads unified dashboards include ad spend, attributed sales, return on ad spend (ROAS), advertising cost of sales (ACoS), total orders, clicks, average cost-per-click (CPC), click-through rate (CTR), conversion rate, and wasted spend. Monitoring these metrics is essential for advertisers looking to optimize campaign performance and manage budgets effectively across accounts and marketplaces.
When working with Amazon Ads, understanding which metrics matter most is crucial. The right dashboard empowers advertisers to oversee both broad and granular aspects of their campaigns—providing deep insights for better decisions.
Essential KPIs Available in the Unified Dashboard
The unified Amazon Ads dashboard centralizes data from multiple campaigns and accounts. Advertisers can view core metrics like total ad spend and attributed sales, which reveal how much is being invested and how those funds are converting into sales. Metrics such as ROAS and ACoS provide guidance on advertising efficiency. Orders, clicks, CPC, CTR, and conversion rate further break down customer behavior and campaign effectiveness. Monitoring wasted spend highlights opportunities to make budgets work harder by identifying underperforming keywords or placements.
How These Metrics Support Smarter Campaign Decisions
Tracking KPIs in the unified dashboard helps pinpoint which ads deliver the best return and where optimizations are needed. By regularly checking click-through and conversion rates, advertisers can refine creative and keyword selection. ROAS and ACoS are particularly valuable for controlling spend without sacrificing growth. The Amazon Ads Dashboard by Todoza is one tool that offers unified reporting so advertisers can spot trends in real-time and act promptly.
When This Matters
Reliable KPI tracking becomes critical when managing multiple Amazon marketplaces or campaigns, especially for teams that require unified reporting across regions or brands. Having a single dashboard minimizes manual reporting and potential errors while speeding up data-driven decision making.
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Choosing a dashboard that clearly presents all vital KPIs is essential for getting the most from Amazon Ads. Unified insights empower your team to continually refine strategy—directly supporting the broader goals outlined in our Amazon Ads Unified Reporting guide.