How do I set up negative keywords across Amazon marketplaces?
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Quick answer
Negative keywords across Amazon marketplaces act as filters to prevent your ads from showing for unwanted or irrelevant searches in each region. Setting them up involves configuring unique lists on each Amazon Ads account according to local languages and search behaviors, as Amazon does not sync these automatically across markets. Careful planning improves campaign efficiency and reduces wasted spend.
Managing negative keywords for Amazon Ads in multiple marketplaces isn’t just a one-time task—it requires adapting to the diversity of each regional audience. This means dealing with language differences and individual market trends.
Apply Negative Keywords to Each Marketplace Separately
Amazon requires that negative keywords be set up independently in every marketplace account. There’s no built-in function to apply a single list across all regions. Log in to each marketplace’s Amazon Ads dashboard and manually enter or upload your negative keywords. Make sure the terms match the local language and reflect marketplace-specific terminology and buying patterns.
Consider Local Language and Search Patterns
Each Amazon marketplace—like the US, UK, or Japan—has its own languages, popular slang, and search trends. Adapting your negative keywords to fit these specifics is essential. Research how customers search in each marketplace, and don’t rely on translating negative keywords directly from one region to another. Monitor search term reports in each market to spot new negative keyword opportunities.
Using Tools for Multi-Marketplace Efficiency
While Amazon doesn’t offer a built-in cross-market negative keyword manager, third-party solutions such as the Amazon Negative Keyword Tool by Todoza can help centralize data analysis. These tools consolidate search term data from multiple regions, making it easier to identify and track underperforming or irrelevant search queries across markets before applying tailored negative lists.
When Multi-Market Management Matters
This process is especially important for sellers and agencies managing multiple brand accounts or launching products in new locales. Applying marketplace-specific negative keywords is essential to keep ad spend focused and relevant amid global growth.
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Setting up negative keywords across Amazon marketplaces requires targeted effort in each region, improving your campaign efficiency in every market you serve. For more strategies and best practices, return to our main guide on how to manage negative keywords across multiple Amazon marketplaces.