How to Import Amazon Ads Reports into Dashboard
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Quick answer
Amazon Ads report import is the process of adding advertising performance data to a unified dashboard so metrics like spend, ROAS, and sales can be analyzed in one place. Advertisers can upload reports manually or automate report delivery via scheduled emails for regular data refresh, supporting up-to-date insights across accounts and marketplaces.
Bringing your Amazon Ads data into a dashboard doesn’t have to be complicated. Whether you prefer hands-on control or want everything on autopilot, there are flexible ways to keep your analytics current.
Manual Import of Amazon Ads Reports
For those who want precise control, manual import involves downloading Amazon Ads performance reports and uploading them directly to your dashboard software. This method is ideal if you wish to review and tidy up the data before integrating it into your analytics environment. Simply access your Amazon Ads interface, export the desired report, then upload the file to your dashboard under the report import section. This approach works well for campaigns that don’t require daily tracking or when you want to import historical data in bulk.
Automate With Scheduled Email Imports
If you prefer automation, set up daily (or scheduled) email delivery of your Amazon Ads reports so they’re continuously ingested by your dashboard. Many platforms, like the Amazon Ads Dashboard by Todoza, support this option, accepting reports sent to a dedicated inbox or integration point. This keeps your metrics and KPIs—such as spend, attributed sales, and wasted spend—refreshed without manual intervention, helping you act quickly on the latest trends.
When Convenience and Accuracy Matter
Choosing between manual and automated importing depends on your business needs. Automated imports are best for agencies, teams, or brands managing multiple accounts or marketplaces, offering consistent, up-to-date views. Manual import may suit advertisers who prefer reviewing data prior to upload or who don’t need daily updates. Whichever route you choose, a unified dashboard helps you compare and analyze performance quickly and accurately.
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Integrating Amazon Ads reports into a centralized dashboard is the first step toward unified reporting and smarter ad spend analysis. Learn more about maximizing your ad data in our main guide on Amazon Ads Unified Reporting.