Finding ASINs to Exclude
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Quick answer
ASIN exclusion candidates are products identified through advertising reports and analytics as having low conversions or high advertising costs relative to returns. Excluding such ASINs from your Amazon campaigns can help prevent wasted ad spend and improve overall advertising efficiency, allowing for better focus on profitable placements and relevant product targeting.
Knowing which ASINs to exclude is essential for trimming advertising waste in Amazon campaigns. By examining real performance data, sellers can pinpoint underperformers that drag down overall results. The right approach and tools make this analysis straightforward.
Analyzing Performance Reports
The first step in finding ASINs to exclude is to carefully review your advertising performance data. Focus on metrics like click-through rate, conversion rate, and average cost per conversion. ASINs that consistently get clicks but rarely generate sales, or those with costs significantly above your target, are strong exclusion candidates. Exporting and filtering Search Term or Product Targeting reports can help surface these patterns efficiently.
Leveraging Automation Tools
Advanced tools such as the Amazon Negative Keyword Tool by Todoza can automate much of the tedious analysis. Such platforms import performance data, classify underperformers, and highlight which ASINs may need to be excluded or bid reduced. With features like campaign-level insights, you can quickly identify waste and prioritize actions for your largest opportunities.
When This Matters
ASIN exclusion is especially important for advertisers managing a wide portfolio or multiple Amazon marketplaces. If you notice consistently poor results in specific product segments or high ad costs with minimal return, proactively excluding poor performers lets you focus your investment where it counts.
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Thoughtful ASIN exclusion helps keep your ad spend focused on what works, making your Negative ASIN Targeting strategy more effective. For more guidance on optimizing product exclusions, visit our main guide on negative ASIN targeting.