Does the Tool Automatically Change My Campaign Settings?
← Back to How to Protect Your Target ROAS Using Negative Keywords
Quick answer
Automatic campaign changes are not made by the Amazon Negative Keyword Tool when identifying negative keywords. Instead, the tool provides recommendations, but requires your team's direct review and approval before any campaign settings are updated. This approach helps maintain both safety and accuracy, ensuring all decisions reflect your business strategy before being applied.
When you use an ads optimization tool, it's important to know who remains in control. With the Todoza Amazon Negative Keyword Tool, all suggested changes await your go-ahead, offering reassurance that your campaigns won't be altered without your consent.
How Recommendations Are Delivered
The tool analyzes your Amazon Ads campaigns and pinpoints search terms that are likely wasting budget or hurting performance. However, any negative keyword recommendations or suggested changes are only displayed for your review—they are never automatically applied. Your team can then assess each suggestion and decide whether or not to implement the change, reinforcing a controlled workflow.
Benefits of a Manual Approval Process
By requiring manual intervention, the tool prevents accidental changes and ensures campaign optimizations fit your business goals. Team workflows can be organized so appropriate members are assigned to review and approve (or discard) recommendations, reducing risk and supporting better communication across your advertising efforts. For example, the Amazon Negative Keyword Tool by Todoza enables this kind of collaborative management without compromising on oversight.
When Manual Review Matters Most
This approach is particularly valuable if your ads account spans multiple products, teams, or Amazon marketplaces. Manual reviews offer the opportunity to catch edge cases, align with promotion schedules, and maintain granular control over spend adjustments, especially when protecting your target ROAS is a priority.
Related products
Related guides
Manual approval of campaign setting changes is central to safeguarding your advertising investments. For more strategies on maintaining your target ROAS with negative keywords, see our full guide on protecting ROAS with negative keyword management.